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Medical Tourism Flourishing in Turkey

Medical Tourism Flourishing in Turkey

Monday July 16, 2012

The medical tourism industry in Turkey is expected to grow blissfully at a CAGR of around 16% during 2012-2013, according to a new research report “Emerging Medical Tourism in Turkey”. The medical tourism industry holds huge potential and will be mainly driven by improving tourism & medical infrastructure, increasing availability of quality healthcare services and low healthcare costs.

Further, government initiatives, including advertising & promotional programs and investment for setting up affordable hospitals and spas for medical tourists, will drive the industry. The research indicates that Turkey has emerged as one of the major destinations for medical tourists from Europe, the Middle East and US. Standardized healthcare infrastructure, expert healthcare professionals, low-cost treatments and less waiting time are some of the reasons that attract overseas patients to Turkey.

Besides, the report has done an extensive research and prudent analysis of the Turkish medical tourism market in order to understand the factors that will continue to serve as the growth drivers for the industry in the coming years. Increasing popularity of dental treatment, cosmetic surgery, thermal tourism and infertility treatments spur growth in the market have been identified. Various other factors propelling growth in the medical tourism industry have been thoroughly evaluated in the report.

“Emerging Medical Tourism in Turkey” provides deep insight into the medical tourism market and evaluates its past, present and future scenario. It discusses the key factors which are making Turkey an attractive medical tourism destination. The report also studies each industry parameters like key market drivers, emerging sectors and government initiatives. Most importantly, the report gives future outlook for all the important aspects of the industry considering the effects of global economic crisis on base drivers, opportunities and challenges faced by the medical tourism industry.

The baseline for the optimistic future outlook of the report is the rising number of medical tourists from the United States. The number has substantially risen after the economic slowdown, which affected almost all sectors in the US; leaving a large section of population unemployed and uninsured. Hence, Turkey came out to be a good option for such patients to get their treatment done at low cost without worrying about the quality. Medical tourists from the Middle East will also pave way for the growth of Turkish medical tourism market in the coming years.

The report incorporates an extensive research and rational analysis of the medical tourism industry in Turkey. It provides segment level analysis of the industry along with future trends that may shape up in the coming years. The research will help consultants, industry analysts, and vendors to get an in-depth knowledge of the cost advantage that this country offers. The report also includes the recent government initiatives to promote the medical tourism industry along with the detail analysis of the key industry players.

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Tags: medical tourism, orthopaedics, Turkey, resorts, postsurgical rehabilitation, cardiosurgery, surgeries, oncology, plastic surgery, international patients

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